Sila K.

Senior Digital Content, SEO & CRM Specialist

Gozel Law Firm PC • Período integral

Dec 2024 - Apr 2026 • 1 yr 4 mos

Led the organic search strategy and editorial roadmap for GozelLaw.com. Used search demand, intent, competitor, and content-gap analysis to define topic clusters, keyword and page priorities, on-page optimization, internal linking, and visibility monitoring across traditional and AI search. Drove GozelLaw.com to 161K organic clicks and 11.6M impressions in the 12 months ending March 2026, with an average position of 9.6. Over a six-month comparison period, increased clicks by 433% and impressions by 304%, while improving average position from 20.1 to 7.0. Developed a DV-2027 guide around unmet search demand that generated 59,187 organic clicks and 2,280,111 impressions at an average position of 6.41 in approximately one month. Achieved this growth without paid backlinks or an external link-building budget. Managed end-to-end research, content architecture, copywriting, on-page SEO, visual preparation, publishing, and ongoing optimization for 200+ Turkish and English blog posts, service and practice-area pages, location pages, and conversion-focused landing pages on GozelLaw.com. Managed the firm's English-language executive LinkedIn presence, writing thought-leadership posts, legal insights, firm announcements, and client success stories and adapting them for Reddit and other social and community channels. Produced newsletters, visa bulletins, live-event announcements, long- and short-form YouTube scripts, and campaign copy for Google Ads and Meta Ads. Audited the custom CMS for technical and structural SEO using Semrush, Screaming Frog, and Google Search Console. Defined the CMS model, developer requirements, and acceptance criteria for hreflang and locale mapping, URL and slug conventions, category taxonomy, editable SEO fields, canonicals, redirects, sitemaps, indexation, and structured data. Achieved Good Core Web Vitals status across all 128 reported URLs, with zero URLs rated Poor or Needs Improvement.

Technical Documentation Specialist

Timus Networks • Período integral

Jan 2022 - Nov 2023 • 1 yr 10 mos

Worked across the cloud-native SASE product ecosystems of Timus Networks and Berqnet, including manager and orchestrator web applications, Timus Connect and Berqnet Connect desktop and mobile apps, ZTNA, secure remote access and VPN, Dynamic Cloud Firewall/FWaaS, Secure Web Gateway, web and application filtering, device posture control, productivity tracking, Alarm Center, logging, and reporting. Built and owned the Turkish and English technical documentation system, producing knowledge bases, help centers, user manuals, getting-started guides, configuration and troubleshooting articles, technical FAQs, support content, and release notes for every product release. Initiated and wrote a cybersecurity glossary based on competitor and content-gap analysis. Wrote and localized UI strings, microcopy, onboarding instructions, notifications, alerts, and error messages for manager and orchestrator portals and the Windows, macOS, iOS, and Android interfaces of Timus Connect and Berqnet Connect. Performed product, content, and localization QA throughout sprint and release cycles. Tested new features and live interfaces, updated the documentation for every screen and user flow with current screenshots, and kept all materials synchronized with product releases. Translated technical product capabilities into user-facing and commercial content across homepages, product and category pages, blogs, brochures, case studies, and B2B sales materials. Conducted keyword and SERP research for Turkish and international markets. Collaborated cross-functionally with product management, business analysis, software development, test/QA, design, marketing, and sales through Jira and Confluence. Ensured product information remained accurate, clear, and consistent from feature requirements through release communications.