Courtney D.

Senior Account Executive

Oct 2018 - Jan 2021 • 2 yrs 3 mos

-Developed and executed strong media relations and public relations campaigns that generated brand awareness and delivered measurable results for clients across a wide range of channels including online, print, TV, radio and social media. -Wrote effective press releases, pitches and other media materials that resulted in top-tier local, regional and national media placements. -Proactively pitched key publications and arranged interviews to promote the client’s current initiative. -Cultivated and maintained strong relationships with top-tier media contacts; key community stakeholders; and social media influencers/bloggers. -Served as the day-to-day contact for junior team members as it related to helping and explaining internal operations; editing/approving assets before being routed to the client or owner; being go-to resource for office/industry best practices. -Worked directly with the owner of the company to facilitate client and media requests. -Created timely, newsworthy and creative ideas and programs to maximize exposure and ROI for clients. -Developed a strong voice, identity and content for social media clients across a wide range of industries.

Account Executive

Jan 2017 - Oct 2018 • 1 yr 9 mos

J. Lauren is a boutique public relations, social media and marketing firm that caters to building brands and bringing awareness to companies and products in the fashion, lifestyle, residential, restaurant, beauty, entertainment, commercial, hospitality, banking and consumer product industries. At J. Lauren we aren’t your typical agency. Our 360 degree approach to executing innovative campaigns, building brands and securing unparalleled awareness is guaranteed to secure a strong foothold in the market for our clients. We treat each client as if they are our only client. We operate as an in-house marketing team, getting to know every aspect of the business in order to develop solutions that positively impact the brand. We are of the philosophy that public relations and marketing must be meaningful, impactful and quantifiable. Our clients have come to highly value this philosophy primarily because they are able to directly attribute bottom-line success to our initiatives. Our team is constantly evaluating milestones, analyzing what impact marketing and PR efforts have on the brand and determining the client’s return on investment. At J. Lauren, we pride ourselves on vision and versatility.