Silvia N

Content designer

company • Período integral

May 2025 - Present • 1 yr

At my current company, I work on content design for complex organisations, with a particular focus on the Public Administration sector. I design content architectures and content systems, and optimise existing information flows and interfaces, with the aim of supporting complex operational activities and making them clearer, more accessible, and easier to use.

UX writer

Prima • Período integral

Sep 2024 - Jan 2025 • 4 mos

As part of Prima’s international product team, I worked on the Italian website with a focus on acquisition, conversion, and retention. In particular, I worked on: • Creating, publishing, and optimising UX- and SEO-driven copy to support lead acquisition and conversion performance • Managing and updating content through the CMS, Sanity • Collaborating with the UX research team on qualitative usability testing, translating insights and user feedback into concrete content improvements

UX writer

M&C Saatchi Group • Período integral

Jan 2023 - Oct 2024 • 1 yr 9 mos

For a major energy provider, I worked on making energy services clearer, more accessible, and easier to use. In particular, for the mobile app and customer account area, I worked on: • Designing and optimising UX copy and microcopy, including labels, CTAs, error messages, onboarding, empty states, forms, and FAQs, to simplify user flows • Reducing cognitive load through clear, consistent, inclusive, and accessible writing • Designing and expanding the in-app “Need help?” section, growing the FAQs from 6 to over 70 and reorganising them into intuitive, accessible categories • Integrating the “Your requests” section on web to increase user autonomy and reduce pressure on customer care • Improving accessibility by applying WCAG guidelines and collaborating with the development team on the correct use of ARIA attributes • Identifying and resolving friction points in customer journeys through feedback analysis, reviews, and ongoing collaboration with customer service and product owners.