Ann Schreiber
Senior Copywriter and Content Writer
Habilidades

Portfólio
Experiência profissional
Staff Writer
Eagan City Lifestyle • Freelance
Jun 2023 - Present • 3 yrs 3 mos
As a staff writer for Eagan City Lifestyle magazine, I have the honor of: • Conducting research on assigned topics. • Interviewing individuals and businesses relevant to the article. • Determining the angle that editorials will take.
Owner & Senior Copywriter
Copywriting For You Corporation • Freelance
Mar 2023 - Present • 3 yrs 6 mos
As a small business owner and copywriter, I am responsible to do the following: • Write clear, compelling copy for various mediums, including blogs, whitepapers, and landing pages • Edit and proofread copy as needed • Use SEO principles to maximize copy’s reach, including the use of keywords, headers, and backlinks • Collaborate with marketing leads on content strategy • Conduct business development to source new client work to keep the pipeline full To be in business today, you need a successful, engaging, and authoritative website. But if customers don't find your website, you are likely losing out on some valuable people (and revenue too). The best websites subscribe to the EEAT principle - content should demonstrate experience, expertise, authority, and trust. I write website content such as blogs, articles, and landing page copy that helps position organizations as experienced experts that are authorities in their space. The content I prepare gains the trust of their customers, establishing their company as the expert, so customers keep coming back for more. Great content can drive more traffic to a business website, improve search engine ranking results, build a relationship with the audience, and make businesses stand out from their competition.
Freelance Blogger & Copywriter
Upwork • Freelance
May 2019 - Present • 7 yrs 4 mos
As a freelance blog writer and copywriter, I am responsible to do the following: • Generate, research, and pitch new content ideas to clients • Prepare proposals for clients, indicating the value I can provide – authentic, high-quality, SEO-optimized content to drive additional traffic to their website • Advocate and educate readers about services, products, etc. • Maximize site traffic by creating SEO-optimized content, including keywords, cross-linkage, H1, H2, H3 headers, etc. • Conduct social listening and/or response based on client needs and preferences, inclusive of responding to comments and generating a conversation • Edit materials, serving as a second set of eyes for other writers producing original content • Create ATS (applicant tracking system) friendly resumes and CVs, along with All-Star LinkedIn profiles