Zohair U.

Digital Marketing & Klaviyo Expert

Freelancing Career • Freelance

May 2019 - Present • 7 yrs 3 mos

Digital marketing and Klaviyo specialist with 7+ years turning traffic into revenue for DTC, retail, and e-commerce brands, backed by major experience in Marketing. Email and retention: built a 360 Klaviyo automation strategy — welcome, abandoned cart, browse abandonment, post purchase, and win back flows — attributing up to 25% of monthly revenue. Paid media: plan and run Meta, TikTok, and Google campaigns end-to-end, from audience and creative testing to ROAS reporting in GA4. Built lead generation funnels producing 20+ high-intent leads per day while cutting cost per lead through continuous A/B testing. Conversion optimization: sustained a 2% site conversion rate with a 3% peak during BFCM, delivering 160+ sales in a single day. Run CRO audits, landing page tests, and product page optimization for B2C & B2B brands, including listing and imagery work that lifted category conversion by roughly 2% on a major marketplace. Organic and content: platform-specific content calendars and social strategy that grew engagement 40% in a year, plus influencer and UGC campaigns. Strategy, ad copy, and creative direction come from one place, so campaigns launch faster.