
Zaynab Zya
Marketing and Designing
Habilidades

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Portfólio
Experiência profissional
Head of Growth
Vinxor Limited • Período integral
Nov 2025 - Present • 7 mos
Led end-to-end growth strategy for B2B SaaS/MarTech products, driving revenue, lead generation, and customer retention. Developed and optimized multi-channel marketing funnels, including CRM automation, email campaigns, and paid/organic acquisition. Collaborated with product and sales teams to align go-to-market strategies, increasing qualified leads and conversion rates. Implemented data-driven experiments and growth hacks, improving user acquisition and engagement metrics. Managed growth initiatives from planning to execution, achieving measurable business outcomes.
Growth manager
Optimum Tech • Meio período
Jan 2024 - Present • 2 yrs 5 mos
Designed and executed Go-To-Market (GTM) strategies for SaaS and digital projects. Applied Product-Led Growth (PLG) principles to scale user acquisition and retention. Drove growth via SEO, AEO, branding (CXOs & SAAS products), and performance marketing.
Brand Manager
Impekt Limited • Freelance
Dec 2022 - Feb 2024 • 1 yr 2 mos
Acted as Social Media Strategist, managing persona-driven content and campaigns. Implemented Salesforce & Sales Navigator for smarter outreach and lead generation. Built sales and marketing strategies aligned with target personas and business objectives.