Zain Ul Abidin

Amazon Store Manager

ICM Controls • Freelance

Aug 2025 - Present • 1 yr 3 mos

I’m currently managing the ICM Controls store, including inventory management, shipment creation, PPC campaign optimization, and reimbursement claims for missing units. I’m also overseeing listing image design, storefront design, and A+ Content creation, while focusing on scaling the store to maximize revenue and improve overall performance.

Senior Amazon FBA Private Label Specialist & Launch Manager

ECOMTECH • Meio período

May 2021 - Jan 2024 • 2 yrs 8 mos

I managed the end-to-end product launch lifecycle for multiple private label brands in competitive niches, including Home & Kitchen and Beauty, overseeing everything from product research using Helium 10 (Cerebro and Magnet) to high-conversion listing optimization. Implemented aggressive “Honeymoon Period” PPC launch strategies with a strong focus on exact match targeting to secure top-of-search organic rankings. Conducted in-depth keyword research and indexing optimization for titles, bullet points, and backend search terms, achieving 90% keyword indexing within 48 hours. Successfully scaled 16 brands from $0 to $30K+ in monthly revenue within 90 days while maintaining a TACoS below 15%.

Amazon PPC Manager & Growth Strategist (PL Specialist)

EQAPPO • Período integral

Feb 2019 - Apr 2021 • 2 yrs 2 mos

At Eqappo, I was responsible for auditing and restructuring underperforming Amazon Advertising accounts to improve overall profitability, with a strong focus on reducing ACoS and scaling high-performing Private Label SKUs. I led PPC optimization initiatives using Data Dive and Brand Analytics to identify and eliminate “bleeding” keywords, reducing wasted ad spend by 25% within the first month. I also implemented advanced scaling strategies for 7-figure brands through Sponsored Brands (Video) and Sponsored Display campaigns to retarget competitor audiences and expand market share. Additionally, I managed inventory forecasting within Seller Central to prevent stockouts during peak seasons such as Q4 and Prime Day. As a result, I successfully reduced the average account ACoS from 45% to below 18% while increasing total sales volume by 40% year-over-year.