Brandia

Full-Stack Web Developer & Lead Gen Specialist)

https://richarddixson.com/ • Freelance

Feb 2026 - Present • 3 mos

Role: Lead Web Developer & Brand Systems Architect Client: Richard Dixson (Author & Parenting Expert) Platform Foundation & Architecture: Engineered a high-performance, scalable WordPress-based digital ecosystem from scratch, specifically designed to host future books, courses, and educational programs. Strategic User Journey Design: Established a clean, intuitive site structure including core pillars such as "The Drama-Free Parent," "The Parents Hub," and "Parentool Institute" to guide users through a restorative journey of mind, body, and spirit. Conversion Optimization: Integrated high-conversion "Ebook Lead Magnets" (e.g., Start With Calm) and strategic email opt-in placements to automate audience growth and nurture a community of trauma-informed parents. Brand Identity Implementation: Translated the client's vision of "Breaking the Chains" into a visual reality, aligning typography, brand assets, and mobile-responsive layouts to evoke calm, safety, and professional authority. Infrastructure Management: Managed full-cycle technical setup, including domain/hosting configuration, plugin architecture, and platform-level security to ensure a stable foundation for Phase 2 automation and funnels. Cross-Platform Branding: Synchronized the web interface with the client’s "The Drama-Free Parent" featured work, ensuring a unified message across social platforms and digital assets.

Global Content Strategist.

Cambridge University Press & Assessment • Freelance

May 2022 - Present • 4 yrs

Work Experience: Cambridge University Press & Assessment Role: Content Strategist / Educational Consultant / Strategic Content Planning: Developed and executed a comprehensive global content roadmap designed to enhance brand visibility and drive international student recruitment. Organic Growth Engine: Engineered an organic search and social strategy that reduced reliance on paid advertising, focusing on high-value educational resources that addressed the specific pain points of global learners. Market Expansion: Tailored content frameworks to resonate across diverse geographic regions, ensuring cultural relevance while maintaining Cambridge’s rigorous academic standards. Inbound Funnel Optimization: Created strategic "value-first" content pillars that guided prospective students through the enrollment funnel, resulting in increased lead generation and engagement. Brand Authority: Leveraged the organization’s heritage to produce thought-leadership pieces that solidified its position as a primary destination for international education and assessment.

Health & Wellness Web Strategist

SteveRinker.com • Freelance

Feb 2025 - Sep 2025 • 7 mos

Role: Digital Growth Architect & Health-Tech Strategist Ecosystem Development: Engineered a high-authority digital platform focused on Advanced Longevity and Biohacking, creating a seamless UI/UX that categorizes complex scientific data into digestible "Lifestyle & Performance" pillars. Organic Growth & Content Strategy: Developed an end-to-end content plan to drive organic business, utilizing SEO-optimized frameworks for Longevity Fundamentals to capture high-intent traffic from global health enthusiasts. Affiliate & Revenue Integration: Strategically architected the Nutrition & Supplements section to include conversion-centric funnels, integrating affiliate marketing pathways that turn educational content into a passive revenue stream. Compliance & Trust Engineering: Implemented essential regulatory frameworks, including medical disclaimers and high-transparency sourcing, to ensure the site meets industry standards for health-related digital publishing and consumer trust. Performance Optimization: Managed the technical backend to ensure rapid load speeds and mobile responsiveness, critical for retaining users exploring deep-dive technical "Biohacking Tools."