Ayesha S

Google Ads Campaign Specialist

SeeBiz • Freelance

Jan 2026 - Feb 2026 • 1 mo

Strategic Campaign Management: Orchestrated and managed high-performing Google Ads campaigns across Search, Display, and YouTube networks to maximize client ROI. High-Intent Keyword Research: Conducted exhaustive keyword research and competitor analysis to identify "money keywords" that drive high-quality traffic at a lower cost. Advanced Audience Targeting: Leveraged demographics, custom intent, and remarketing lists to ensure ads reached the most relevant and high-converting audience. Ad Copy & Creative Excellence: Developed and optimized compelling ad copies and visual assets to significantly improve Click-Through Rates (CTR) and user engagement. Continuous Performance Tuning: Executed daily bid adjustments, A/B split testing, and negative keyword filtering to consistently reduce Cost-Per-Click (CPC). Conversion Tracking & Analytics: Implemented full-funnel conversion tracking using Google Tag Manager to provide transparent data on leads, sales, and attribution. Measurable Results & Reporting: Provided comprehensive performance reports with actionable insights, focusing on scaling profitable campaigns and increasing ROAS.

YouTube Video Promotion & SEO Specialist

LinkedIn • Freelance

Dec 2025 - Feb 2026 • 2 mos

Executed comprehensive organic YouTube video promotion campaigns, leveraging trending strategies to accelerate channel growth and increase reach to the target audience. Optimized videos using advanced YouTube SEO techniques, including metadata, tags, descriptions, thumbnails, and playlists for maximum visibility and search ranking. Managed multiple YouTube channels, improving subscriber engagement, watch time, and retention through consistent content strategy and analytics-driven decisions. Conducted in-depth keyword research, competitor analysis, and social media integration to boost organic traffic and video discoverability. Delivered measurable results, including increased views, higher subscriber growth, and enhanced audience engagement, using professional, ethical, and fully organic strategies. Developed customized growth strategies for each channel, ensuring sustainable long-term growth and audience loyalty.