Yousup CD

Server-Side Tracking Setup (GA4, GTM, Meta CAPI, Google Ads)

Brave Daughters

Sep 2025 - Sep 2025 • 0 mos

Worked with this eCommerce business to audit and improve its analytics and advertising tracking setup. The project started with a review of the existing Google Analytics 4, Google Ads conversion tracking, and Meta Pixel implementation to identify tracking gaps and areas for improvement. Based on the audit findings, I implemented a server-side tracking solution using Google Tag Manager Server-Side. This included setting up Meta Pixel Conversions API (CAPI), Google Analytics 4 server-side tracking, and Google Ads server-side conversion tracking to provide more consistent measurement across platforms. I also configured Google Ads conversion imports from GA4 so that key conversion events could be used for campaign reporting and optimization. After the implementation, I tested and validated the setup using the appropriate debugging tools and confirmed that data was flowing correctly between the website and the connected marketing platforms. The completed implementation provided the client with a well-structured analytics and conversion tracking setup, making it easier to monitor customer interactions, measure conversions, and evaluate marketing performance.

GA4 & GTM Implementation for eCommerce

BraveSis.com

Jun 2025 - Jun 2025 • 0 mos

Worked with this eCommerce business to implement Google Analytics 4 (GA4) using Google Tag Manager (GTM). Instead of relying on the default GA4 implementation, I built a custom data layer to provide more reliable and flexible tracking across the website. I started by understanding the client's customer journey and identifying the key interactions that needed to be measured. Based on those requirements, I implemented the necessary eCommerce events through GTM using a custom data layer, allowing the client to collect consistent and well-structured analytics data. After the implementation, I tested every event using GTM Preview, GA4 DebugView, and Realtime reports to make sure the data was being collected as expected and to check for duplicate or missing events. I also verified that the required event parameters were passed correctly for eCommerce reporting. The completed setup provided the client with clean and consistent analytics data, making it easier to understand customer behavior, measure conversions, and evaluate the overall performance of their online store.

Server-Side Tracking & Analytics Specialist

Upholstery Cleaning NYC

May 2025 - May 2025 • 0 mos

Worked with this service-based business to implement a complete analytics and conversion tracking setup based on its lead generation goals. I configured Meta Pixel with Conversions API (CAPI), Google Analytics 4, and Google Ads server-side conversion tracking using Server-Side Google Tag Manager (sGTM). The implementation was tailored to the client's business requirements, with a focus on measuring the actions that matter most for lead generation. I set up tracking for key conversion events, including lead form submissions, phone call conversions, and button clicks, so the client could better understand how visitors interacted with the website and which marketing campaigns were generating leads. After the implementation, I tested and validated the tracking using the appropriate debugging tools and verified that data was being received correctly across the connected platforms. The completed setup provided the client with a well-structured measurement framework for monitoring lead generation, evaluating campaign performance, and making more informed marketing decisions.