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VP Director, Performance Media
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Digital Search & Programmatic Planner
Ogilvy • Período integral
May 2015 - May 2016 • 1 yr
Executed paid search and programmatic display campaigns for IBM’s B2B accounts, specifically Cloud and Watson units. Managed over 15 accounts with a quarterly investment exceeding $2 million, identifying new marketplace opportunities for client growth.
Search Engine Marketing Coordinator
iProspect • Período integral
Feb 2014 - May 2015 • 1 yr 3 mos
Spearheaded paid search accounts and client relationships for Diageo brands including Smirnoff, Ketel One, and Ciroc. Managed over 100 campaigns across Google and Bing Ads with a quarterly investment of over $1 million.