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Kat
@yoonkatherine
Conversion driven brand strategy, visuals, and launch systems
Estados Unidos
Coreano, Inglês
Sobre mim
I build modern, conversion focused brands using strategic visuals and clean design systems.
From high performing infographics and A+ content to storefront layouts, brand kits, and launch ready product visuals: I design with both aesthetics and sales psychology in mind. My background includes launching and managing multi-platform brands (Amazon, Walmart, Shopify & Etsy), so every visual I create is backed by strategy, not just design trends. If you’re looking for polished, luxury aligned visuals that actually support growth, I’d love to collaborate.
Habilidades
Kat
offline •
Conheça meus serviços
Design de Infográficos
I will design amazon a plus content that elevates your brand
Design de Infográficos
I will design amazon listing images and product infographics
Experiência profissional
Ecommerce Brand & Marketplace Launch Consultant
esme baia
Mar 2023 - Present • 3 yrs 2 mos
Founded and operated a multi-channel ecommerce brand, applying launch strategy and product repositioning decisions across Amazon, Walmart, and Etsy. I began with 3 custom-designed vanity light SKUs developed with manufacturers and sold through initial inventory, but high production costs, bulky storage, and Amazon fees made the category capital-intensive. Based on these constraints, I repositioned the brand into mouth tape for its low cost and light inventory, before exiting the category as health compliance tightened. Applying these learnings, I intentionally relaunched the brand with a low-capital test of pilates socks using pre-manufactured products. Across iterations, I built and managed an Amazon store, a Walmart store, and an Etsy store, leading launch strategy for 7 Amazon SKUs, 3 Walmart SKUs, and 8 Etsy SKUs while owning brand aesthetics and marketplace presentation end to end.
Ecommerce Brand & Marketplace Launch Consultant
ame gemella
Aug 2021 - Present • 4 yrs 9 mos
Founded and scaled ame gemella, a premium pet goods brand built entirely without investors and limited capital. Launched in an emerging luxury pet category, the brand helped set an early standard for elevated design, material quality, and visual storytelling. I created the brand identity, narrative, and aesthetic from the ground up and custom-designed all 5 SKUs. The brand initially launched in November 2022 with 2 SKUs to test market demand before expanding. I built the Instagram community organically from zero to 3,000+ followers with no paid growth, while launching and managing the brand across Amazon, Shopify, Etsy, and Instagram. The first year of launching the brand, ame gemella earned 5+ media features across Vogue and GQ, reinforcing credibility and positioning. I also led all brand and product visuals, including marketplace imagery, infographics, and Amazon A+ content, ensuring consistency across owned and marketplace channels.
