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Yana D
@yanadelmulle
Ecommerce Marketing Manager
Bélgica
Holandês, Inglês
Sobre mim
I’m an experienced E-commerce & Digital Marketing Manager with 6+ years of experience across e-commerce, digital marketing and retail. My extensive retail background gives me a strong understanding of the full customer journey, both online and offline. I specialize in e-commerce strategy, Google Ads & Performance Max, Meta Ads, SEO, email marketing, Google Analytics, product feed and conversion optimization. I combine strategic thinking, hands-on expertise and a strong commercial mindset to drive growth and maximize ROI.
Habilidades
Yana D
offline •
Tempo médio de resposta: 7 horas
Conheça meus serviços
Estratégia de marketing digital
I will create a data driven ecommerce campaign strategy
Portfólio
Experiência profissional
E-commerce & Marketing Manager
the baby's corner • Período integral
Jul 2025 - Present • 1 yr 1 mo
As an E-commerce & Digital Marketing Manager, I was responsible for developing and executing integrated online and offline marketing strategies to increase brand awareness and online revenue. My expertise included e-commerce strategy, Shopify, Odoo, WordPress and Squarespace, Google Ads, Meta Ads, SEO, email marketing, content creation, Google Analytics and conversion optimization. I managed campaigns from strategy to results, analyzed performance data, optimized the customer journey and led and coached marketing team members.
Online marketeer - Account manager Marketplaces
Dynamate • Período integral
Dec 2024 - Jul 2025 • 7 mos
As a Marketplace Specialist, I was responsible for the growth, performance and profitability of products on platforms such as Bol.com and Amazon. I optimized product listings, pricing and SEO to improve visibility and conversion, analyzed competitors and marketplace performance, and managed retail media campaigns and promotions. I also monitored inventory, logistics, margins and key marketplace KPIs to continuously optimize sales performance and customer satisfaction.
E-commerce coördinator
The Fashion Store® • Período integral
Feb 2021 - Jul 2024 • 3 yrs 5 mos
As an E-commerce Coordinator, I managed and optimized a UX-focused online store with a strong focus on conversion and profitability. I analyzed sales data to identify growth opportunities and launched the Zalando marketplace. I coordinated customer service, logistics and development teams to optimize the customer experience. I also managed online rebranding projects, coordinated e-commerce product shoots, and developed and evaluated annual digital plans, budgets and marketing strategies in collaboration with a digital agency.
