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Yamila B
@yamiladaiana
UX Market Researcher
Argentina
Inglês, Espanhol
Sobre mim
I am a UX Researcher, Content Writer, and Anthropologist with extensive experience working in multicultural teams and volunteer projects. I've led initiatives in finance, media, political analysis and NGOs, all centered on social justice and refugee support.
Habilidades
Yamila B
offline •
Conheça meus serviços
UX Design
I will be your senior UX researcher
Portfólio
Experiência profissional
Market Research Consultant
inDriver • Freelance
Aug 2024 - Feb 2025 • 6 mos
Conducted focus groups with diverse user segments across Mexico to explore perceptions, needs, and pain points related to ride-hailing services. Designed and executed qualitative and quantitative research plans, adapting methodologies to match each project’s goals. Led user interviews and usability testing sessions to evaluate the effectiveness of app features and identify areas for improvement. Analyzed findings and synthesized key insights into actionable recommendations for product and design teams. Created competitive benchmark reports, comparing InDrive with major competitors such as Uber and Didi, with a focus on pricing models, user experience, and localization. Delivered detailed research reports in English and Spanish, including direct quotes, sentiment analysis, and visual data summaries. Identified emotional and behavioral drivers that impacted user retention and trust in the platform, including power dynamics during fare negotiations.
Ssr. UX Researcher & Content designer
BBVA
Mar 2022 - Aug 2022 • 5 mos
Conducted in-depth user research to refine digital banking experiences. Analyzed user feedback to drive iterative improvements in the UX design process. Partnered with designers and developers to ensure research insights were actionable. Managed user testing sessions
Account Manager, GBG Scaled
Jan 2020 - Dec 2020 • 11 mos
