Xaimia

Ecommerce Store Manager

Pawfitable Pet Biz

Dec 2025 - Present • 5 mos

I am an eCommerce product research specialist with hands-on experience in identifying high-converting, trend-driven products for Shopify stores. I have worked on multiple product research projects, including the PawTrim passive grooming board, where I conducted in-depth market analysis, competitor benchmarking, and audience targeting to validate product viability. My approach focuses on data-backed decision-making, leveraging platforms like Amazon, TikTok, and AliExpress to identify winning products with strong demand and viral potential. Throughout my experience, I have developed effective product positioning strategies by highlighting unique selling points, customer pain points, and emotional triggers that drive conversions. For PawTrim, I successfully identified key market opportunities within the pet care niche, emphasizing stress-free grooming, furniture protection, and convenience for busy pet owners. I also created tailored marketing strategies, including TikTok content angles, influencer outreach plans, and Shopify product page structures optimized for engagement and sales. In addition to research, I have contributed to building conversion-focused product descriptions, branding direction, and pricing strategies that align with target audience expectations. My work has helped improve product presentation, increase customer interest, and support scalable marketing campaigns. I consistently stay updated with eCommerce trends, particularly in the pet care and wellness sectors, ensuring that every product I research has strong potential for profitability and long-term brand growth. My achievements include successfully identifying winning products with high engagement potential, improving product-market fit, and delivering actionable insights that help businesses launch and scale effectively in competitive online markets.