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work_with_marco

Marco P.

@work_with_marco

CRO Specialist and Webflow Designer for B2B Websites

Suíça
Inglês, Alemão
Algumas informações são exibidas no idioma inglês.
Sobre mim
I build B2B websites in Webflow that are designed to convert, and I audit existing pages for conversion. My background is hands-on CRO since 2013: I ran the experimentation programme at Germany's largest university group, tested portals and landing pages for maxdome / ProSiebenSat.1 and built a UX and CRO team at a loan comparison platform. Later I led the website department of a Swiss software studio. One point of contact from concept to launch. Based in Basel, Switzerland. English and German.... Saiba mais

Habilidades

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work_with_marco
Marco P.
offline • 

Conheça meus serviços

Otimização da Taxa de Conversão (CRO)
I will audit your landing page and give you a prioritized cro action plan
A partir deUS$ 150 /projetoMais detalhes
UX Design
I will create a sitemap and figma wireframes for your b2b website
A partir deUS$ 250 /projetoMais detalhes

Experiência profissional

Axisbits_GmbH

Head of Website Solutions

Axisbits GmbH • Período integral

Mar 2025 - Present • 1 yr 8 mos

Lead the website department of a Swiss software studio: B2B websites from sitemap and wireframes to Figma design, Webflow build, launch and retainer support. Rebuilt the production process around AI, cutting development effort per website to roughly a third at unchanged quality. Webflow as core platform, HubSpot CMS and headless pilots; GA4, Google Tag Manager and Microsoft Clarity for tracking.

IU_| University of Applied Sciences for International Students

Product Owner CRO & Personalisation

IU | University of Applied Sciences for International Students • Período integral

Feb 2020 - Aug 2024 • 4 yrs 6 mos

Owned the experimentation and personalization programme of Germany's largest university group (130,000+ students) across eight domains. Led a team of six CRO managers: roadmap, OKRs, prioritization and tooling. Built the test process from intake to rollout and integrated it into the business units. Owned the testing and personalization tool stack (AB Tasty, VWO, Optimizely, Adobe Target).