
Winsome Knox
Social Media Manager Turning Content Into Booked Clients
Habilidades

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Portfólio
Experiência profissional
Social Media Manager
Aphex • Freelance
Mar 2025 - Present • 1 yr 8 mos
• Developed and implemented a comprehensive social media content strategy that increased overall audience engagement by 45% within the first three months. • Created and managed a monthly content calendar, ensuring a consistent brand voice and a 100% on-time posting schedule across Instagram and TikTok. • Oversaw the end-to-end creation of high-performing visual content and captions, driving a 20% increase in new follower acquisition. • Managed community engagement, including responding to comments and DMs, which improved customer satisfaction scores by 30%. • Launched and optimized targeted Facebook ad campaigns for lead generation, resulting in an average of 25 qualified leads per month for key clients.
Social Media Coordinator
Brand Guarde • Meio período
Aug 2021 - May 2023 • 1 yr 9 mos
• Directed the social media presence for a portfolio of 6 clients, scheduling and publishing posts that consistently maintained a 95% on-time delivery rate. • Collaborated with the creative team to produce engaging visual assets, which boosted click-through rates on social content by 15%. • Implemented new Instagram and TikTok growth strategies that increased client follower bases by an average of 35% over the course of a year. • Acted as a community manager, proactively engaging with audiences and fostering brand loyalty, leading to a 10% increase in repeat customer engagement. • Analyzed performance data to refine content strategies, directly contributing to a 20% increase in lead generation from social channels for the agency's clients.