micheal

E-commerce Growth & Digital Marketing Specialist

Facebook • Período integral

Aug 2024 - Present • 2 yrs 3 mos

I help e-commerce entrepreneurs and established businesses strengthen their online presence through conversion-focused marketing, Shopify optimization, and multi-channel advertising strategies. My work focuses on identifying growth opportunities, attracting targeted shoppers, improving customer engagement, and turning website traffic into potential sales. With experience across Shopify, TikTok, Meta, Google, and Pinterest, I combine store optimization with practical digital marketing strategies to build sustainable customer acquisition systems. KEY RESPONSIBILITIES & ACHIEVEMENTS Developed and optimized Shopify e-commerce stores for improved usability, performance, and customer experience. Planned and managed digital advertising campaigns across TikTok Ads, Meta Ads, Google Ads, and Pinterest. Conducted product research, competitor analysis, and audience targeting to guide marketing decisions. Optimized product pages, landing pages, and store navigation to reduce friction in the buying journey. Implemented abandoned-cart recovery, email marketing, and customer retention strategies. Analyzed campaign performance and store metrics to identify opportunities for better conversions and marketing efficiency.

TikTok Shop Virtual Assistant & Affiliate Marketing Coordinator

TikTok • Período integral

Oct 2023 - Present • 3 yrs 1 mo

I provide comprehensive TikTok Shop virtual assistance and affiliate marketing support to businesses looking to streamline operations, expand product reach, and build a stronger presence in social commerce. My expertise includes TikTok Shop administration, product uploads, affiliate creator outreach, influencer collaboration, order coordination, promotional planning, and storefront optimization. I support business owners by handling essential daily operations while helping them execute effective TikTok Shop growth strategies. KEY RESPONSIBILITIES & ACHIEVEMENTS Managed TikTok Shop Seller Center operations, product uploads, catalog updates, and storefront organization. Supported TikTok Shop affiliate programs, including creator research, outreach, and collaboration coordination. Assisted with promotional campaigns, product discounts, and TikTok Shop marketing activities. Optimized product titles, descriptions, categories, and visual merchandising for improved product discoverability. Monitored shop performance, customer inquiries, and order management workflows. Helped coordinate influencer-generated content and promotional initiatives to expand brand reach. Provided ongoing virtual assistance to support efficient e-commerce operations and business growth.

TikTok Shop Specialist & Social Commerce Manager

Shopify • Freelance

Dec 2020 - Present • 5 yrs 11 mos

I specialize in helping e-commerce brands establish, manage, and optimize their TikTok Shop presence to attract customers, improve product visibility, and increase sales opportunities. My expertise covers TikTok Shop Seller Center setup, product catalog management, TikTok Shop optimization, affiliate marketing, influencer collaborations, and social commerce growth strategies. I work with businesses to transform their TikTok Shop into a professionally managed sales channel through strategic product listings, engaging promotional campaigns, and consistent store optimization. KEY RESPONSIBILITIES & ACHIEVEMENTS - Set up and optimized TikTok Shop storefronts, including Seller Center configuration and product catalogs. - Managed product listings, SEO-friendly descriptions, pricing, and inventory updates. - Developed TikTok Shop affiliate marketing strategies to support creator partnerships and product promotion. - Assisted brands with TikTok Ads campaigns, product visibility, and customer acquisition strategies. - Improved store presentation and shopping experiences through ongoing performance reviews. - Supported daily TikTok Shop operations, order management, and e-commerce growth initiatives.