Kowser Mulla

Digital Marketing Specialist — New Rasel Electric

New Rasel Electric • Meio período

May 2023 - Present • 3 yrs 4 mos

I have been working part-time as a Digital Marketing Specialist at New Rasel Electric, a power tools business, for the past 3 years. My role covers digital marketing, paid advertising, content creation, and online sales support. I have hands-on experience managing Meta Ads campaigns with $5,000+ total ad spend across different campaign objectives. During the last 6 months, I helped generate BDT 50+ lakh in sales with around $2,000 in ad spend, while collecting 1,100+ customer leads/data through digital campaigns. My responsibilities include: • Managing and optimizing Meta Ads campaigns • Running and monitoring TikTok Ads campaigns • Creating social media and product designs using Canva • Shooting and editing product videos for ads and social media • Managing the company’s Google Business Profile (GMB) • Adding and managing products on the company website • Creating product creatives and promotional materials • Collecting online orders and assisting with customer communication • Monitoring campaign performance and optimizing ads based on results Working directly with a real power tools business has given me valuable hands-on experience in digital marketing, paid advertising, content creation, lead generation, and online sales. My focus is not just on running campaigns, but on generating measurable business results.