Waqar Tanver

SEO Specialist

Lattech Solutions • Período integral

Mar 2025 - Jul 2026 • 1 yr 4 mos

Lead the SEO team, setting priorities, assigning tasks, reviewing work and making sure every project is delivered on time. Handle all SEO activities across multiple company websites, from planning and strategy through to execution and reporting. Run full technical SEO audits and fix issues around site structure, crawl budget waste, indexing, internal linking, page speed and Core Web Vitals. Add and manage schema markup (Organization, LocalBusiness, FAQ, Breadcrumb and more) to help pages stand out in search results. Carry out keyword research and competitor analysis to find high-intent search terms, and map them to the right pages. Optimise on-page elements, including titles, meta descriptions, headings, content and images, to improve rankings and click-through rates. Plan and manage the content strategy, including full rewrites of service pages and blog content. Build quality backlinks through outreach, directories and relevant websites to strengthen domain authority. Manage local SEO, including Google Business Profile optimisation, citations and location-based landing pages. Work on AI search visibility (GEO and AEO), so the websites appear in ChatGPT, Google AI Overviews, Perplexity and other AI tools. Track performance with GA4, Google Search Console and Ahrefs, and share clear monthly reports on traffic, rankings and leads with management.

SEO Expert

Exarta • Período integral

May 2024 - Mar 2025 • 10 mos

Aim to improve website's visibility and rankings on search engine result pages. Some key responsibilities include keyword research, on-page optimisation, implement off page strategies , technical SEO and monitoring website's analytics to ensure the website's adhere to best practices and achieves organic traffic.

Junior SEO Expert

Leyjao • Período integral

May 2023 - Jul 2024 • 1 yr 2 mos

Involves a set of responsibilities aimed at improving a website's visibility and rankings on search engine results pages. Some key responsibilities include keyword research, optimizing on-page elements (e.g., titles, meta tags), building backlinks, monitoring website analytics, and staying up-to-date with search engine algorithms to ensure the website adheres to best practices and achieves organic traffic growth