Madeleyn D.

PROJECT MANAGER & OPERATIONS DIRECTOR

WAO Body & Home (Founder) | EKIO Electrosmog Spain | Valladolid & Remote • Autônomo

Jan 2023 - Present • 3 yrs 9 mos

Executive operational leadership and strategic direction for high-growth business ventures. Responsible for end-to-end management of commercial strategies, digital operations, multidisciplinary teams, and financial performance (P&L). Key Achievements & Impact: ✔Quadrupled Sales Revenue (4X Growth): Spearheaded end-to-end communication and marketing operations at EKIO Electrosmog (2024–2025), driving a 400% revenue increase within 12 months (Certified by General Director). ✔Automated Digital Architecture: Implemented advanced marketing and communication funnels integrating ClickUp, Meta Ads, Google Ads, ManyChat, WhatsApp Business API, and Clientify to optimize conversion rates and customer retention. ✔Cross-Functional Team Leadership: Directed remote creative and operational teams including video editors, scriptwriters, designers, media buyers, and customer support specialists. ✔E-Commerce & Supply Chain Operations: Founded and managed WAO Body & Home, coordinating a pipeline of 12 premium aromatic formulations. Oversaw European supply chain logistics, vendor management, omnichannel digital strategies, and daily operations with continuous profitability. ✔Content & Funnel Strategy: Supervised high-converting copy, sales pages, ad campaigns, and video content for YouTube, email marketing, and online training platforms.

| SPECIALIST IN PROJECT MANAGEMENT (MULTI-SECTOR)

RENAULT • Autônomo

Jan 2019 - Nov 2023 • 4 yrs 10 mos

Strategic project lead across diverse, highly demanding industries including Information Technology, robotics, automotive manufacturing, and digital marketing agency environments. Expert in applying Agile/Scrum methodologies, Gantt tracking, resource allocation, and stakeholder alignment. Key Achievements & Impact: ✔IT & Public Administration Projects (ASTIBOT Engineering, 2022): Served as Senior Project Manager leading multidisciplinary teams of 20+ professionals in complex digital transformation projects for public sector clients. Managed risk mitigation, resource scheduling, client relations, and operational issue resolution. ✔Award-Winning Digital Campaigns (Bebidas GOK, 2019–2020): Directed end-to-end digital marketing and content strategies for a high-end brand, collaborating with top influencers in Madrid. Executed campaign recognized and awarded by Men's Health magazine for innovation, reach, and brand impact. ✔Process Optimization & Quality Assurance (Renault Group, 2023): Oversaw rigorous quality control protocols in an automotive manufacturing plant, implementing continuous improvement strategies to streamline operational efficiency.

FOUNDER & EXECUTIVE DIRECTOR (MULTI-VENTURE PORTFOLIO)

YouTube • Autônomo

Feb 2014 - Sep 2018 • 4 yrs 7 mos

Designed, launched, and managed three parallel businesses from inception to international expansion. Comprehensive experience in corporate strategy, financial planning, supply chain, team building, and multi-channel retail operations. Key Achievements & Impact: ✔National Distribution Scale (WAO Cosmetics): Founded and scaled a cosmetic brand, establishing production lines and securing nationwide distribution across major supermarket and pharmacy chains. Managed brand strategy, marketing campaigns, and B2B negotiations prior to international transition. ✔Digital Platform Engineering (WAO Mini Market): Engineered a specialized digital e-commerce platform designed to connect the Venezuelan diaspora, managing logistics, platform UX, and international scaling strategies. ✔Operational Efficiency & Profitability (El Gaucho Grill): Executed full operational turnaround, optimizing cost structures, improving inventory management, and increasing overall business profitability.