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Fractional CTO AI Architect Scaling Ecom to 20Mil High ROI Automation
Habilidades

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Portfólio
Experiência profissional
CTO
EcomHackers • Meio período
Jan 2018 - Present • 8 yrs 4 mos
I engineered the technical and operational framework to scale a private label brand from mid-tier to over $10M in annual revenue before executing a successful exit. My focus was on building the systems required for "3-to-7" scaling—taking established operations and using automation to reach enterprise-level performance. Enterprise Scaling: I architected the end-to-end technical operations for a high-growth brand, achieving $10M+ in annual sales with a consistent 6% conversion rate. Infrastructure Excellence: My work in optimizing e-commerce operations on Shopify Plus was featured in the Shopify Enterprise forum as a benchmark for excellence in the field. shopify.com/uk/enterprise/blog/mava-sports-ecommerce-enterprise Strategic Partnerships: I partnered with a major Romanian bank to architect and launch a nationwide training program, providing the technical roadmap for local producers to transition to Direct-to-Consumer (D2C) sales. Systematized Knowledge: I co-founded ecomhackers.ro, where I translated complex Amazon scaling strategies into actionable technical systems for a community of high-level sellers. "Time-to-Market" Optimization: I utilized a hybrid of automation and custom development to accelerate growth for multiple startups, focusing specifically on scaling them from mid-market to high-revenue tiers. Exit & Acquisition: I successfully navigated the technical and business due diligence required to exit one of the businesses in 2020.
CEO
Celine Victor • Período integral
Jun 2023 - Jan 2024 • 7 mos
In this executive leadership role, I took full ownership of the business's scaling trajectory, managing the intersection of high-stakes marketing, global logistics, and team performance. P&L and Budget Management: I managed a $200,000 monthly advertising budget in the beauty industry, ensuring every dollar was tied to strict accountability and growth targets. Executive Leadership: I led and synchronized cross-functional teams—including creative, media buying, and development—to ensure all departments were aligned with the brand's scaling objectives. Global Operational Strategy: I architected and implemented the global infrastructure required to manage inventory and product flows across 60+ countries and 4 continents. Exit Execution: I successfully navigated the brand through a strategic scaling phase that culminated in a successful exit. Efficiency & ROI Focus: I ensured that all technical implementations were driven strictly by their ability to provide measurable ROI and business efficiency, rather than just technical novelty.