Vivianne R

Product Designer

Framing the World • Freelance

Aug 2025 - Present • 1 yr 1 mo

• Own end-to-end design execution for a CMS platform (Contentful), producing wireframes, UI components, and a rollout strategy grounded in business context and high-fidelity, production-ready visual assets while maintaining design-system consistency across all deliverables. • Build reusable data-visualization and dashboard components from core design principles, translating complex organizational data into clear, accessible interfaces for diverse, non-technical stakeholder audiences. • Applied and evolve brand and accessibility standards across audience-centered content structures and digital campaign UI, gathering stakeholder input directly — contributing to a projected 28% increase in audience engagement. • Used AI tools (Claude) as an active part of the design workflow, accelerating research synthesis and content development without sacrificing craft or brand integrity

Product Designer

Aseel

Aug 2024 - Mar 2026 • 1 yr 7 mos

• Act as sole design owner on a cross-functional squad of 10 developers, content creators, engineers, and staff, delivering end-to-end product design solutions for a humanitarian relief e-commerce platform. • Run product discovery directly with users — a rapid user-interview and usability-testing initiative of 20+ sessions mapping branching outcomes and edge cases — and bring those findings back into a complete UX redesign, ensuring a responsive experience across desktop, tablet, and mobile. • Collaborate with researchers and product managers to translate conceptual thinking and data insights into actionable prototypes, improving usability testing outcomes and stakeholder buy-in.

Product Designer

Stocks in the Future

Feb 2023 - Jul 2025 • 2 yrs 5 mos

• Directed the product strategy and program implementation for a financial literacy curriculum serving 80+ schools and 180+ classrooms across two states. • Oversaw major website and platform redesign to optimize user flow, resulting in a 44% increase in call-to-action conversions and significantly improved student retention. • Coordinated cross-functional teams (educators, curriculum developers, engineers) with design handoff and articulating design rationale to build accessible, WCAG-compliant learning tools tailored to both student and educator pathways.