Vivianne R

Product Designer

Framing the World • Freelance

Aug 2025 - Present • 11 mos

Owned end-to-end product design across community-centered mobile and web experiences, leading research, prototyping, interaction design, and implementation efforts. • Served as product manager and architect for MADE' s Contentful-based CRM platform, owning the full taxonomy — modules, states, and entries — across audience-facing and media-formatting systems used by staff organization-wide. • Dened content hierarchies for audience and media formatting modules, establishing logical step sequencing that made complex workows self-explanatory — reducing onboarding time and support requests. • Partnered cross-functionally with stakeholders to identify user needs, operational constraints, and product opportunities, translating insights into scalable digital solutions. • Collaborated cross-functionally with engineering and program staff to scope MVPs, align on feasibility, and ship features with stakeholder buy-in. • Leveraged AI-assisted workows, behavioral insights, and user feedback to accelerate design exploration and improve decision-making. • Owned the end-to-end design lifecycle across multiple B2B and B2C products, leading user research, synthesizing behavioral insights, and iterating through wireframes, high-delity mockups, interactive prototypes, and final developer handoff. • Collaborated cross-functionally with operations, communications, and stakeholder teams to optimize workows supporting 1,000+ community members and digital participants.