Veronika

Email Marketing Manager

Argenta Digital & Creative Agency • Período integral

Jan 2021 - Present • 5 yrs 7 mos

- Boosted brand recognition by 30% within six months by leading the full rebranding of Oui Immigration, including strategic visual identity and campaign rollout. - Increased email conversion rates by 20% by redesigning templates for UX and visual clarity, aligning copy and visuals to customer behavior. - Drove 15% growth in social media engagement and a 10% sales lift by designing high-impact ad campaigns across digital platforms. - Oversaw end-to-end creative direction for photo shoots (product + people), collaborating with internal teams and contractors to ensure visual consistency. - Led multi-channel campaign planning and execution for POS, digital, social, websites, trade shows, PR events, and international meetings across industries including fashion, architecture, lifestyle, pharmaceutical, and finance. - Directed a team of digital marketers to optimize SEO and UX for email and landing pages, increasing organic traffic and user engagement. - Created brand-aligned email marketing strategies that significantly expanded online visibility and improved open and click-through rates. - Provided hands-on creative consulting to clients, reviewing production assets and developing scalable marketing plans based on budget and growth goals. Key Achievements: · Rebranded a major immigration firm, resulting in a 30% increase in brand recognition and a 20% rise in client engagement. · Developed a cross-platform ad series that drove 15% higher engagement and boosted sales by 10%. · Streamlined and implemented company-wide brand guidelines, improving consistency across all departments.

Email Developer

BEE Content Design • Freelance

Nov 2020 - Present • 5 yrs 9 mos

- Developed cutting-edge email and landing page templates, contributing to a diverse and extensive catalog. - Played a key role in maintaining and expanding a collection of over 1,700 free templates across various industries and occasions. - Consistently explored new layouts and designs, balancing unique personal style with innovative approaches. - Designed templates to be easily customizable by customers, enhancing user experience and enabling personalized content creation. - Applied strong typography, layout design principles, clean graphics, and innovative concepts to all projects. - Ensured compliance with accessibility guidelines, particularly in font size and color contrast, to create inclusive designs.