Vijay Arora

Digital Marketing & PPC Specialist

May 2020 - Jan 2023 • 2 yrs 8 mos

Managed digital marketing campaigns with a strong focus on performance, ROI, and conversions. Planned, launched, and optimized Google Ads campaigns across Search, Display, Shopping, and Video. Managed Facebook Ads, including campaign setup, audience targeting, creative strategy, and ongoing optimization. Worked on Shopify marketing and Shopify SEO to improve store visibility, product rankings, organic traffic, and sales. Analyzed campaign and conversion data to identify opportunities, reduce wasted spend, and improve performance. Collaborated with clients and internal teams to align marketing strategies with business goals and provided clear, actionable performance reports.

Senior SEO Executive

Feb 2016 - May 2020 • 4 yrs 3 mos

As a Senior SEO Executive at Studio45Creations, I managed complete SEO projects from strategy and planning to execution for clients across multiple industries. My focus was improving organic visibility, traffic, keyword rankings, and search performance. I handled technical SEO audits, on-page SEO, off-page SEO, keyword research, content optimization, internal linking, and website structure improvements. I also identified and fixed technical issues affecting crawling, indexing, and search performance. I worked closely with content and development teams to implement SEO best practices and improve website performance. I also provided SEO consulting to clients, explained performance reports, identified growth opportunities, and developed long-term SEO strategies. I regularly monitored rankings, organic traffic, and conversions to measure performance and optimize campaigns. I also worked on Local SEO to improve local search visibility and helped websites achieve sustainable organic growth through white-hat SEO practices.