
Viviana Bolanos
Experienced Meta Ads Specialist Ready to Optimize and Scale Your Campa
Habilidades

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Portfólio
Experiência profissional
Performance Marketing Specialist / Meta Ads Strategist
Meta Faccebook - Teleperformance • Período integral
May 2024 - Dec 2025 • 1 yr 7 mos
Worked directly with Meta’s advertising ecosystem managing high-volume ad accounts and e-commerce businesses in the US and LATAM. - Planned, launched, and optimized full-funnel campaigns (TOF, MOF, BOF). Scaled accounts with consistent ROAS between 5x and 13x. - Reduced CPA by 26%–32% using structured testing frameworks. - Built and optimized campaign structures, audiences, creatives, and budgets. - Analyzed performance using Meta Ads Manager, Looker Studio, and Power BI. - Created performance reports and insights for business decisions. - Worked with e-commerce platforms like Shopify and WordPress. - Helped brands improve conversions, retention, and scaling strategies. - Specialized in creative testing, audience testing, and budget optimization.