Victorine G

Programmatic Media Trader

Orixa Media • Período integral

May 2022 - Aug 2024 • 2 yrs 3 mos

Programmatic Media Trader (Display, Video, Audio, DOOH, Catch-up/IPTV) Key Expertise & Platforms : Main DSPs: DV360, Quantcast, The Trade Desk Secondary DSPs: Hawk, Amazon, Teads - Managed up to €1M budget over 3 months (branding campaigns) - Average portfolio: 10 active clients/month (up to 20 at year-end), with ongoing monthly budgets of €5K–30K/client - 50% of accounts ranked in agency’s Top 10 programmatic clients (representing 80% of my managed budget) Core Responsibilities : - Designed and executed programmatic strategies aligned with global digital (paid & organic) and offline channels (TV, OOH, affiliation) - End-to-end campaign management: tracking, setup, optimization, reporting, client meetings - Delivered in-depth performance reports and strategic recommendations; upsold 60% of clients through campaign success - Supported Programmatic Director with operational tasks on key accounts Additional Contributions : - Improved reporting and data visualization tools for clearer, client-tailored presentations - Conducted product and market monitoring: data partners, publishers, formats, and specifications - Developed a product directory to streamline client recommendations and RFP responses Client Portfolio : - Nonprofits (humanitarian, medical, environmental, animal protection): donor acquisition, re-engagement, loyalty, awareness campaigns - Commercial brands (entertainment, beauty, insurance, e-commerce): brand awareness, traffic acquisition, lead generation (subscriptions, sign-ups, downloads, appointments)

Social Media Buyer

Sony Music France • Período integral

Jun 2021 - Mar 2022 • 9 mos

Platforms : - Google Ads (Search, YouTube Preview & Discovery) - TikTok Ads - Meta Ads (Facebook & Instagram) - Snapchat Ads - Spotify Ads Key Responsibilities: - Supported project managers in building sponsored digital strategies across multiple music genres, with a strong focus on rap & RnB. - Oversaw full campaign lifecycle: setup, management, reporting, and next-step recommendations. Objectives : - Artist and album branding - Drive traffic to music videos, merchandising websites, and artists’ social media - Promote concert ticket sales - Boost subscriber acquisition and retention Additional Contribution : - Implemented the Hawk programmatic platform and delivered training sessions for future users.

Digital Media Buyer / Media Trader

Klox • Período integral

Dec 2018 - Jun 2021 • 2 yrs 6 mos

Expertise : - Multi-strategy, multi-format campaigns across programmatic, paid social, and search - Main platforms: AppNexus/Xandr, Google Ads (Search, Display, YouTube), Facebook & Instagram, Snapchat, Hawk - Secondary platforms: DV360, Adobe Ads, Amazon Advertising, Twitter, Mediasmart, TikTok, FeatureFM (Deezer Sponsored Track), Spotify Ads Studio, Traffic Junky, Reddit Ads Key Responsibilities : - Planned, launched, and managed digital campaigns across multiple platforms - Drafted technical documentation and FAQs for internal and external use - Managed relationships with tech partners, publishers, and client support teams - Delivered campaign reporting and supported Customer Success Managers in upselling opportunities Client Verticals : - Music: Labels, promoters, touring - Culture : book and movie publishing companies, museums, touristic domains; - Sport : various French sport clubs (football, rugby, basketball, volleyball, running etc.)