
Victor A
Meta ChatGPT Ads Expert Built to convert not just launch
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Experiência profissional
Meta Ads Specialist
Marketing • Freelance
Jan 2024 - Dec 2024 • 11 mos
As a Meta Ads Creative Strategist, I planned, built and managed Meta Ads campaigns across Facebook and Instagram for local service businesses (HVAC, garage door and home service companies) and ecommerce brands. Core responsibilities included Meta Ads Static/Image Ad Creatives production matched to the exact feed each ad ran in, full Meta Ads Campaign Structure setup from audience research through launch, and ongoing optimization based on lead quality and performance data, not just clicks. Owned the entire client lifecycle: reviewing onboarding questionnaires and business goals, researching competitors, developing offers, ad angles and campaign concepts, writing Meta ad copy, and building out audiences, tracking and budget pacing inside Meta Ads Manager. Ran continuous creative testing across static and image formats, analyzed Hook Rate, CTR and conversion data to identify winning angles, and iterated weekly to improve ROAS and cost per lead. Delivered Meta Ads for HVAC and other local service clients specifically, adapting creative and targeting strategy to how local-service buyers behave differently from ecommerce or SaaS audiences. Reported performance in plain language on a fixed, predictable cadence.