v
valescabravo

Valesca B

@valescabravo

Data BI Analyst Marketing Ops

Chile
Inglês, Espanhol
Algumas informações são exibidas no idioma inglês.
Sobre mim
I am a Marketing & Data Analyst who sits at the intersection of campaign strategy and business intelligence. My background spans programmatic advertising across LATAM markets, customer segmentation, attribution modelling, and BI reporting, using Python, SQL, Power BI and DAX to turn fragmented data into decisions people can act on.... Saiba mais

Habilidades

v
valescabravo
Valesca B
offline • 
Tempo médio de resposta: 1 hora

Conheça meus serviços

SEO Técnico
I will audit and set up your ga4 property for accurate tracking and reporting
A partir deUS$ 50 /projetoMais detalhes
Estratégia de marketing para e-commerce
I will set up your woocommerce store with product listings and order flow
A partir deUS$ 150 /projetoMais detalhes

Portfólio

Experiência profissional

Self_Level

Brand & Digital Marketing Lead

Self Level • Autônomo

Aug 2025 - Present • 9 mos

Built brand identity from scratch: logo, colour palette, typography and visual standards (Canva, AI-assisted). Led information architecture and website experience (WordPress/WooCommerce). Set up e-commerce operations: product listings, order flow and customer inbox. Conducted keyword mapping and search intent analysis for digital strategy. Drafted and implemented GDPR-compliant privacy policy.

Havas_Life Medicom

Programmatic Trader

Havas Life Medicom • Período integral

Jul 2014 - Jun 2015 • 11 mos

- Managed and optimised programmatic campaigns across Mobile, Video and Display, monitoring delivery, pacing and performance against defined KPIs. - Produced performance and audience insight reports, consolidating data across channels and translating findings into clear recommendations for next steps. - Built and maintained site lists and targeting inputs, using analysis to support media planning and optimisation decisions. - Performed data QA and reporting checks using Excel (pivot tables) and internal BI tools, improving consistency of stakeholder updates. - Collaborated with stakeholders to align objectives, reporting definitions and campaign priorities. Tools/Environment: MediaMath, AppNexus; Excel (Pivot Tables); internal BI/reporting tools.