Valeria R
Brand Management
Habilidades
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Portfólio
Experiência profissional
Freelance Social Media & Content Creator
Self-Employed / Freelancer • Freelance
Sep 2026 - Present • 2 mos
Plan, design and run Instagram content for small food businesses. Case study: Raíces, an Ecuadorian catering brand in Hamburg (events, festivals and markets). I built and managed its Instagram from scratch, with no ad spend: content strategy, Canva designs, captions, stories and posting, in Spanish and English. In under a month: 31 to 138 followers, 17,647 views and 3,894 accounts reached, with 51.9% of views coming from people who didn’t follow the account.
MOIA Brand Management Working Student
Volkswagen
May 2026 - Present • 6 mos
Support the brand team in managing brand guidelines, documenting the competitive landscape and tracking brand perception through consumer research. I work daily with brand consistency, audience insights and positioning.