Lenny

International Music Sponsorships & Brand Partnerships

Dec 2023 - Present • 2 yrs 10 mos

At Georg Leitner Productions (GLP), I work on international music sponsorships, brand partnerships, and commercial collaborations involving major entertainment companies and globally recognized artists. My current work includes sponsorship development for YG Entertainment artists BABYMONSTER and BIGBANG, identifying and approaching potential corporate partners across Europe for tour sponsorships, brand collaborations, and strategic marketing opportunities. I research and evaluate prospective sponsors, develop tailored partnership proposals, communicate with brand representatives and marketing departments, and coordinate commercial discussions between international entertainment companies and potential sponsors. My work combines music industry expertise with an understanding of brand positioning, audience demographics, international marketing, and sponsorship strategy. Through these projects, I have gained practical experience in how major entertainment companies approach sponsorship opportunities and how brands evaluate potential partnerships with artists and live entertainment events.

K-Pop Booking & Project Lead

Dec 2022 - Present • 3 yrs 10 mos

As K-Pop Booking & Project Lead at Georg Leitner Productions (GLP), I specialize in international artist booking, concert promotion, and live entertainment projects across Europe and international markets. I work directly with major Korean entertainment agencies, record labels, artist management teams, and international concert promoters, with professional projects and discussions involving artists such as ENHYPEN, BABYMONSTER, BIGBANG, and LNGSHOT. My responsibilities include evaluating artist proposals, assessing booking fees and commercial viability, negotiating performance conditions, coordinating international tours and festivals, and developing strategic partnerships within the global music industry. Through direct industry experience and meetings with leading entertainment companies in Seoul, I have developed a strong understanding of what professional promoters, talent buyers, and booking agents look for when evaluating an artist's EPK, live performance footage, and overall market potential. I bring this industry perspective to help emerging artists strengthen their presentation and improve their readiness for professional booking opportunities.