
Trpti
Digital Growth Strategist
Habilidades

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Experiência profissional
Assistant Digital Marketing Manager
ASAPP INFO GLOBAL GROUP
Jan 2024 - Feb 2025 • 1 yr 1 mo
• Led a team of 7 individuals, fostering collaboration and enhancing performance through strategic guidance and mentorship. • Implemented streamlined processes and developed Standard Operating Procedures (SOPs) to optimize team efficiency and effectiveness. • Spearheaded transformative initiatives catapulting conversion rates from 1% to 3%. • Proactively generated high-quality leads, catering to both company objectives and B2B clients, thereby enhancing market reach and revenue potential. • Revamped multiple in-house websites and created some to enhance interactivity and user-friendliness, optimizing the online presence to better engage and serve target audiences. • Leading the project to develop a Content Management System (CMS), ensuring seamless implementation and addressing any challenges that arose during the process, while also solving problems and setting up proper lead tracking and nurturing processes, along with automation.
Senior Marketing Executive
Isprava • Período integral
Nov 2021 - Oct 2023 • 1 yr 11 mos
• Managed digital marketing for two prominent brands, Isprava and The Chapter, driving successful campaigns and delivering results. • Formulated and executed a highly effective paid digital marketing strategy across Google, Facebook, Instagram, and Linkedin with a monthly budget of INR 10,00,000, resulting in revenues of ~20crs through digital efforts. Implemented comprehensive reporting methods to monitor and optimize performance. • Effectively generated a diverse array of high-quality leads by harnessing the potential of multiple channels, through organic and paid marketing campaigns. • Spearheaded the strategic revamp of the company website, significantly increasing website traffic and reducing bounce rate. • Elevated brand visibility through on-page SEO optimization, contributing to improved market presence. • Planned and executed successful client events. • Played a pivotal role in driving brand development initiatives, crafting compelling brand stories, and implementing strategic marketing campaigns to enhance brand visibility and customer engagement.