Sagor

Freelance Web Analytics & Google Ads PPC Specialist

Fiverr • Período integral

Apr 2022 - Present • 4 yrs 6 mos

I’m a full-time Web Analytics and Google Ads Specialist with extensive experience helping businesses accurately track, measure, and improve their digital marketing performance. I’ve successfully completed 400+ projects for clients worldwide, working with ecommerce brands, SaaS companies, agencies, and lead generation businesses. My focus is on building reliable tracking systems and performance-driven Google Ads campaigns that give businesses the data they need to make better marketing decisions and scale with confidence. My core expertise includes: * Google Ads campaign setup, optimization, and performance improvement * PPC strategy and campaign management * Conversion tracking implementation with Google Tag Manager * Google Analytics 4 (GA4) setup and ecommerce tracking * Google Ads Enhanced Conversions * Meta Pixel and Facebook Conversion API setup * Server-side tracking implementation * Cross-domain and iframe tracking * Shopify, WordPress, WooCommerce, and Webflow tracking * Advanced marketing attribution and customer journey tracking I help businesses understand how users interact with their websites, accurately measure conversions, identify performance opportunities, and improve their advertising efficiency through reliable data and data-driven marketing strategies.

Senior Web Analytics & Conversion Tracking Specialist

DataTrack Digital Marketing Agency

Feb 2020 - Present • 6 yrs 8 mos

Worked as a Web Analytics and Conversion Tracking Specialist helping eCommerce stores, SaaS companies, and lead generation businesses accurately measure their marketing performance. Responsible for implementing advanced tracking systems using Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and Google Ads conversion tracking to ensure reliable data collection and better ad optimization. Key responsibilities included: • Implementing GA4 tracking architecture including events, eCommerce tracking, and cross-domain measurement • Setting up Meta Pixel and Conversion API (server-side) to improve tracking accuracy after iOS privacy updates • Configuring Google Ads conversion tracking and enhanced conversions to improve campaign performance • Deploying server-side tracking via Google Tag Manager (GTM) for improved data reliability and privacy compliance • Auditing and fixing broken tracking setups for websites built on Shopify, WordPress, WooCommerce, and custom platforms • Implementing GCLID and lead quality tracking for accurate attribution in Google Ads • Helping marketing teams analyze campaign data and optimize advertising performance Achievements • Implemented 500+ analytics and tracking setups for global businesses • Increased tracking accuracy by 30–40% using server-side tracking and Conversion API • Helped advertisers improve campaign optimization by providing clean and reliable conversion data