Shane W

Communications Manager

Jul 2025 - Present • 10 mos

At the Housing Trust, I am responsible for building and scaling the HTNS brand from concept stage to executing effective multi-channel marketing strategies. Develop, implement, and evaluate an effective communications strategy for the HTNS playing a key role in resident, member, and funder relations. Generate all content for marketing materials including website, newsletters, impact reports, social media posts, video and photography. Track communication outcomes against KPIs, SEO and Analytics monitoring. Collaborate in the development of an issues management plan and advocacy program and manage their implementation. Monitor media coverage of key issues for the organization. Plan for and implement events and meetings with internal and external stakeholders.

Graphic Designer/Creative Director

Apr 2020 - May 2024 • 4 yrs 1 mo

At Totally Raw Pet Food, I spearheaded the marketing campaigns and creative direction increasing sales in both B2C and B2B. Led cross-functional teams comprising design, copywriting, and retail staff to plan and execute integrated marketing campaigns and paid media across social media, print, and digital platforms. Oversaw eCommerce projects using Wordpress and Shopify from concept to launch, optimizing user experience and driving online sales.