
Tonmoy
Helping Local Services Businesses Get More Leads and Calls With Google Ads
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Google Ads Specialist
MounterPlus • Freelance
Apr 2025 - May 2025 • 1 mo
Managed Google Search Ads for a professional TV mounting and home installation service, specializing in capturing local "same-day" service intent and increasing lead volume through account restructuring. Key Achievements & Responsibilities: Comprehensive Account Audit: Analyzed historical data to identify "spend leaks," such as broad keywords triggering irrelevant searches and ads appearing outside the service area. Campaign Re-engineering: Developed and launched a completely new campaign structure from scratch, focusing on high-intent keywords like "TV mounting near me" and "professional wall mounting." Conversion Rate Optimization: Implemented call extensions and location assets to make it easier for mobile users to book appointments instantly. Negative Keyword Management: Built an extensive negative keyword list to exclude "DIY," "brackets only," and "how-to" searches, ensuring the budget was spent only on customers seeking professional installation. Performance Tracking: Set up clean conversion tracking to accurately measure the cost-per-lead (CPL) and return on ad spend (ROAS).