
Tonia
Email Marketer
Habilidades

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Portfólio
Experiência profissional
Upwork
Freelance • 4 mos
Ghost CMS Designer/Developer for Luxury Editorial Website
Jul 2026 - Present • 2 mos
I designed and customized a premium Ghost CMS website for an editorial publication focused on luxury watches, cars, fashion, travel, hotels, restaurants, and other exceptional experiences. I selected and extensively customized a Ghost theme to create a clean, elegant, and editorial design that reflected the client's brand. I built the homepage, article templates, category pages, About, Join, and Contact pages, integrated email newsletter signup, configured membership functionality for future paid subscribers, optimized the site for mobile devices, and implemented basic SEO. I also created a custom typographic logo and made sure the website was easy for the client to manage and publish new content without technical assistance.
Beehiiv Newsletter Manager
Jul 2026 - Present • 2 mos
I managed a Beehiiv newsletter focused on growing an engaged North American audience through quality, SEO driven content and strategic email marketing. I wrote, designed, and published newsletters, optimized subject lines and articles for higher open and click through rates, and developed organic subscriber growth strategies. I used Beehiiv and Canva to create visually appealing newsletters, monitored performance analytics, and refined campaigns to improve engagement and retention. I also planned editorial calendars, maintained a consistent brand voice, and implemented email marketing best practices to support long term newsletter growth and community building.
Lead Generation, Email Campaigns and Follow Up Specialist for Mailerlite
Aug 2026 - Aug 2026 • 0 mos
I managed email campaigns in MailerLite, including creating and sending emails, organizing contact lists, and following up with interested leads. I researched and qualified B2B leads in the hospitality and accommodation industry, kept lead information accurate, and built targeted lists for outreach. I also tracked campaign performance and lead progress and prepared follow up lists for sales calls.