
THOMAS
Marketer
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Experiência profissional
Email Marketing Specialist
GHA Foundation • Freelance
Dec 2003 - Jun 2021 • 17 yrs 6 mos
I help businesses improve their online sales and lead conversion through strategic email marketing, landing pages, lead generation, and campaign automation. Key achievements and responsibilities: Created and optimized email marketing campaigns designed to increase customer engagement and conversions. Developed email sequences for lead nurturing, promotions, follow-ups, and customer re-engagement. Built conversion focused landing pages to capture and qualify potential customers. Created lead-generation campaigns for service-based businesses, including solar companies. Helped businesses structure customer journeys from lead capture → email follow-up → nurturing → conversion. Worked with email marketing platforms and automation tools to improve campaign efficiency. Analyzed campaign performance and made optimization recommendations based on engagement and conversion goals.