Ashar C.

Amazon PPC Manager – Premium Chocolate Brand (UK Market)

One Cocoa London • Freelance

Jul 2023 - Present • 3 yrs 1 mo

Managing and optimizing Amazon PPC campaigns for a premium chocolate brand selling in the UK marketplace. Responsible for full-funnel advertising strategy including campaign structure, keyword research, bid optimization, budget allocation, and performance scaling. Key Achievements: • Managed £26,000+ in advertising spend while maintaining ACOS below 20% in a competitive food category. • Generated £119,934 in advertising-driven sales through optimized Amazon PPC campaigns. • Built and optimized Auto, Broad, Phrase, and Exact match campaigns to identify high-converting keywords and scale profitable traffic. • Improved product visibility and keyword rankings through strategic Top of Search bid adjustments and campaign scaling. • Continuously monitored search term performance, reduced wasted spend, and improved conversion efficiency. • Implemented data-driven optimization strategies that resulted in consistent sales growth and strong ROAS performance.

Amazon PPC Advertising Specialist

Fiverr • Freelance

Jun 2019 - Present • 7 yrs 2 mos

Managed and optimized Amazon PPC campaigns for brands, publishers, and authors across multiple categories, helping businesses increase sales, improve profitability, and strengthen their market presence on Amazon. Specialized in creating data-driven advertising strategies tailored to both physical products and books, with a strong focus on sustainable growth and long-term performance. Developed and managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns through comprehensive keyword research, competitor analysis, campaign structuring, bid optimization, and search term analysis. Continuously monitored performance metrics to identify growth opportunities, improve conversion rates, reduce wasted ad spend, and achieve target ACOS and ROAS objectives. For product-based businesses, implemented launch, ranking, and scaling strategies designed to increase visibility, accelerate sales velocity, and improve organic keyword rankings. For authors and publishers, created targeted advertising campaigns aimed at enhancing discoverability, driving qualified traffic, increasing book sales, and improving bestseller rankings within competitive categories. Leveraged performance data and market insights to make strategic advertising decisions, optimize budget allocation, and scale winning campaigns. Maintained a proactive approach to campaign management through ongoing testing, refinement, and performance analysis to ensure consistent account growth and measurable results.