THILO

Brand & Packaging Designer

Business Intelligence Market • Freelance

Jan 2025 - Jul 2025 • 6 mos

As a Brand and Packaging Designer, I specialize in developing packaging that connects a product's visual identity with its target market. My work combines branding, graphic design, packaging structure, label design, typography, color, imagery, and product presentation to create cohesive and commercially focused packaging systems. I have experience developing packaging concepts for cosmetics, skincare, supplements, food products, coffee, beverages, beauty products, and other consumer goods. Depending on the project, I work on pouches, boxes, cartons, bottles, jars, tubes, sleeves, labels, and flexible packaging. My approach begins by understanding the product, brand personality, target customer, market positioning, and intended retail environment. I then translate those factors into packaging visuals that communicate the product's purpose and personality quickly while maintaining a clear hierarchy of information. I create packaging layouts, labels, supporting graphics, typography systems, color palettes, product mockups, and presentation visuals. I also prepare artwork for different packaging surfaces and formats while considering practical production requirements such as dimensions, dielines, bleed, safe areas, and print specifications. Adobe Illustrator and Photoshop are central to my design workflow, allowing me to create precise vector artwork, edit product imagery, build packaging layouts, and produce realistic mockups. I believe effective packaging should do more than look attractive. It should help customers understand the product, recognize the brand, perceive value, and feel confident about the purchase. My goal is therefore to create packaging that is visually distinctive, strategically organized, brand-consistent, and practical for real-world production and marketing.

Packaging & Label Designer

WordDive • Freelance

Aug 2023 - Jun 2024 • 10 mos

As a Packaging and Label Designer, I specialize in creating distinctive product labels and packaging artwork designed to help products stand out while communicating essential information clearly. My experience includes cosmetic labels, skincare packaging, supplement labels, food labels, beverage labels, bottle labels, jar labels, pouch labels, box packaging, and other consumer-product applications. I work with brand elements such as logos, colors, typography, product photography, illustrations, icons, patterns, and supporting graphics to develop cohesive packaging systems. I carefully organize information so that important details such as product names, descriptions, ingredients, directions, warnings, nutritional information, net weight, barcodes, and contact information remain readable and visually balanced. My design process begins with understanding the product, target audience, positioning, and visual direction. From there, I develop layouts that combine aesthetics with practical packaging requirements. I prepare artwork with appropriate dimensions, bleed, margins, CMYK settings, and other print considerations where required. I use Adobe Illustrator and Photoshop extensively for label creation, packaging layouts, image editing, mockups, and final artwork preparation. I also create realistic product mockups to present packaging concepts professionally and demonstrate how the final design may appear on physical products. I understand that packaging is more than decoration. It is an important part of a product's identity and can influence how customers perceive quality and value. My approach therefore focuses on creating packaging and labels that are visually attractive, strategically organized, brand-consistent, and ready for professional presentation or production.

3D Packaging Designer

uTrade Solutions • Freelance

May 2022 - Oct 2022 • 5 mos

As a 3D Packaging Designer, I create realistic visual presentations of packaging concepts to help brands see how their products can appear in a real-world environment before manufacturing. My experience includes 3D visualization for boxes, pouches, bottles, jars, tubes, cartons, containers, and other consumer-product packaging. I combine packaging artwork with realistic product visualization, materials, lighting, textures, shadows, camera angles, and presentation compositions to create professional product renders and mockups. These visuals can be used for product presentations, ecommerce listings, websites, social media, advertisements, crowdfunding campaigns, catalogs, and client approvals. My packaging workflow starts with understanding the structure and dimensions of the product and preparing the artwork accordingly. I pay attention to how logos, typography, colors, images, patterns, ingredients, product information, and other design elements wrap around different packaging surfaces. I also create presentation mockups that allow clients to compare packaging concepts and understand how their branding translates from a flat design into a realistic product. For packaging artwork and editing, I work with tools such as Adobe Illustrator and Photoshop, alongside 3D visualization workflows where appropriate. I focus on creating realistic yet commercially useful visuals rather than simply producing attractive renders. The final presentation should communicate the product clearly, maintain brand consistency, and give clients a strong visual representation of the finished packaging. My experience has allowed me to work across cosmetic, skincare, food, beverage, supplement, beauty, and general consumer-product packaging, giving me an understanding of how different products require different visual approaches and presentation styles.