Elizabeth

Newsletter Implementation & Technical Support Lead

KELEJAYE COSMETICS

Dec 2025 - Present • 8 mos

Technical Onboarding: Guided digital creators through the end-to-end technical setup of their newsletter infrastructure, from DNS configuration to subscriber segmentation. Feature Deployment: Deployed specialized platform features including Beehiiv polls, Substack subscriber chats, premium paywalls, and localized currency settings. Quality Assurance: Reviewed email rendering across multiple devices and clients (Apple Mail, Gmail, Outlook) to guarantee flawless visual performance and functional links.

Substack & Beehiiv Launch Consultant

Unbrandable Media

Jun 2025 - Feb 2026 • 8 mos

Publication Design: Created responsive, visually compelling publication themes, headers, and custom email templates tailored to professional corporate and high-fashion brand aesthetics. SEO & Content Optimization: Implemented targeted on-page SEO strategies for newsletter web archives, significantly increasing organic search visibility and inbound subscriber sign-ups. Analytics & Reporting: Developed comprehensive performance dashboards tracking key metrics including click-through rates (CTR), subscriber lifetime value (LTV), and churn rates.

Marketing Automation & CRM Specialist

GameUp Africa

May 2025 - Dec 2025 • 7 mos

Workflow Engineering: Designed and managed complex multi-step automated email sequences, including welcome series, re-engagement campaigns, and upsell funnels. Cross-Platform Integration: Sync’d audience data between GoHighLevel, Substack, and central customer databases to maintain a single source of truth for marketing campaigns. A/B Testing: Conducted data-driven split testing on subject lines, CTA placement, and send times, yielding an average 15% increase in open rates across campaigns.