David

Head of Amazon PPC

Areza Medical

Dec 2024 - Aug 2025 • 8 mos

· Developed and executed PPC strategies to boost product visibility through Sponsored Products, Sponsored Brands, and Sponsored Display. · Managed PPC budget, ensuring effective allocation across all stages of the sales funnel to increase conversions and reduce acquisition costs. · Collaborated closely with the SEO team to align advertising strategies with the most relevant keywords, ensuring comprehensive and consistent optimization across all campaigns. I implemented adjustments based on placement, conversion type, and advanced targeting (including remarketing by views and purchases), achieving significant improvements in the account’s overall tACOS · Improved key performance indicators for the Amazon advertising account, achieving a reduction in ACOS from 60% to 30% within a 3-month period through targeted optimizations and refined campaign strategies. · Monitored and analyzed campaign performance, providing regular reports and insights to inform decision-making in the short, medium, and long term.

Amazon PPC Especialist

Jumpstart Audits • Período integral

Jan 2024 - Dec 2024 • 11 mos

· Managed multiple high-budget PPC accounts simultaneously carrying out key tasks such as the following: · Ensuring optimal allocation of resources and meeting targets consistently. · Lead onboarding of new clients, including PPC audits and account diagnostics. · Present strategies, results, and growth plans with clarity and confidence. · Collaboration and teamwork with Brand Managers. · Use of specialized software to monitor account performance. · Created customized reporting and analysis dashboards by reviewing KPIs within Amazon advertising data using Excel and PowerPoint. · Contribute to SOP development and cross-functional projects.