Muhammad Nawaz

SEO Team Lead

ADU • Período integral

May 2024 - Mar 2026 • 1 yr 10 mos

SEO & Content Strategy Team Lead Duration: 3+ Year | Remote | KSA Market Led a cross-functional SEO and content team delivering organic growth across multiple client websites in the logistics, transportation, and industrial sectors in Saudi Arabia. Key Responsibilities: Team Leadership & Training Managed and mentored a team of SEO specialists and content writers — conducting weekly strategy sessions, reviewing deliverables for quality, and building SOPs to ensure consistent, repeatable results across all projects. Keyword Research & Content Strategy Led end-to-end keyword research process — identifying primary, secondary, and semantic keywords for every page and blog. Guided writers on content structure, search intent alignment, and on-page optimization within WordPress. Data Analysis & Performance Reporting Analyzed GSC and GA4 data weekly to identify ranking opportunities, traffic gaps, and performance drops. Built automated Looker Studio dashboards integrating GSC, GA4, and GBP data — giving clients and stakeholders real-time visibility into organic growth and lead generation. GBP & Local SEO Management Oversaw Google Business Profile optimization and management across multiple locations — improving local search visibility and Map Pack rankings for all client profiles. WordPress Optimization Supervised and executed page and post creation, on-page optimization, and content publishing in WordPress — ensuring every piece met technical and semantic SEO standards before going live. AI Search Optimization Led the team in optimizing content for Google AI Overviews, ChatGPT, and Gemini — staying ahead of emerging search technologies and ensuring client content remained visible in the evolving AI-driven search landscape. Impact: ✅ 3 websites ranked for 400+ local queries in Top 3 ✅ 2,000+ qualified organic leads generated across all projects ✅ 12+ GBPs fully optimized across multiple locations ✅ Team trained and delivering consistent results independently