Anwaar

SEO Expert & Vibe Coder

Upwork • Freelance

Apr 2023 - Present • 3 yrs 4 mos

Working as a freelance SEO specialist and WordPress developer on Upwork, delivering end-to-end content and technical SEO solutions for clients across e-commerce, SaaS, and content-driven websites. Core services: - Keyword research and content strategy, mapping search intent to page structure for programmatic and traditional SEO - Full SEO content writing: product pages, blog posts, landing pages, and pillar/cluster content - Technical SEO audits covering site architecture, schema markup, page speed, indexing, and keyword cannibalization - WordPress development: custom theme builds, plugin configuration, and site migrations - Programmatic SEO builds: scalable page templates that generate hundreds of optimized pages from structured data - Analytics and search console setup (GA4, Search Console, Bing Webmaster Tools) for ongoing performance tracking Notable work includes producing high-volume SEO content packages for e-commerce product catalogs, building a custom WordPress theme matched to a client's existing design system, and running a full keyword-to-page audit that resolved cannibalization issues across a growing content library. I focus on combining data-driven keyword strategy with clean technical execution, so content is not just well-written but structured to actually rank and convert.