Taani

Senior Animator

Microsoft • Freelance

Mar 2016 - Jun 2016 • 3 mos

Microsoft needed animation that could bridge the gap between technical complexity and everyday understanding. I worked on a series of product explainer videos and internal communications covering everything from software features to cloud based solutions. The challenge with a brand like Microsoft is that the content can easily overwhelm viewers with enterprise language and layered workflows so my job was to strip all of that back and make it visual. I used clean hand drawn motion animation to walk viewers through concepts step by step turning abstract ideas into clear relatable stories. The videos were deployed in onboarding and product marketing contexts and the client shared that engagement improved noticeably once the animated versions replaced their earlier slide based formats.

Senior Animator

Johnson & Johnson • Freelance

Feb 2014 - Apr 2014 • 2 mos

Working with a global healthcare brand like Johnson & Johnson pushed my storytelling skills in a meaningful way. I was brought in to create a series of explainer animations that simplified complex medical and wellness topics for their consumer audience. The content needed to feel warm and approachable without losing accuracy. I developed hand-drawn doodle style animations that broke down product benefits and health education messages in a way everyday viewers could connect with. The biggest challenge was striking the right tone for such a trusted brand because visuals had to inspire confidence while still being genuinely engaging. The final animations were used across digital platforms and internal training materials and the client noted that the animation style made the content far more accessible compared to their previous text heavy formats.