Aoun

System Pavers

System Pavers • Freelance

Aug 2020 - Aug 2022 • 2 yrs

Niche: Outdoor Living & Hardscape Services Project Scope: UI/UX Redesign & Frontend Development (Revamp) Project Overview System Pavers is a premier name in the outdoor remodeling industry, specializing in high-end hardscapes, patios, and landscaping. I was brought in to revamp and modernize key sections of their digital presence. The goal was to move away from a dated service layout toward a sleek, conversion-focused experience that reflects the high quality of their physical craftsmanship. Key Contributions & Revamp Features High-End Layout Design: Redesigned core service pages to feature a "gallery-first" approach, allowing the beauty of their outdoor projects to drive the sales narrative. Modernized UI Elements: Implemented a clean, architectural aesthetic using 0.5px borders and 20px rounded corners for image containers and service cards, creating a sophisticated look. Interactive Service Blocks: Developed custom sections for services like Paving Stones, Turf, and Outdoor Lighting that allow for easy navigation and quick scanning. Lead Capture Optimization: Redesigned the "Free Design Consultation" funnel to be more prominent and intuitive, significantly reducing friction for potential clients. Mobile Responsiveness: Ensured that the revamped pages are fully optimized for homeowners browsing on tablets and mobile devices. Technical Highlights Visual Precision: Used Plus Jakarta Sans for a modern, clean typography feel that appeals to high-net-worth homeowners. Performance Tuning: Optimized high-resolution project images for fast loading without losing the "wow" factor necessary for a landscaping portfolio. Brand Consistency: Maintained the brand’s legacy colors while introducing modern white-space techniques to improve readability and user flow. The Result The revamp transformed the site from a standard service provider into a luxury lifestyle brand. The new layout emphasizes social proof and visual excellence, making it easier for customers.