Swapnil Sanghvi

Web Developer & Digital Marketer

Feeding Bottle • Período integral

Jun 2022 - Present • 4 yrs

As a Web Developer & Digital Marketer, I combine web development and digital marketing to create user-friendly, high-performance websites that meet client needs. ➢ Website Development: Redesigned and developed websites using HTML, CSS, and vanilla JavaScript, ensuring strong functionality and appealing design. ➢ SEO & Optimization: Implemented SEO strategies, optimized site speed, and focused on user-friendliness to improve search rankings and performance. ➢ WordPress & Shopify: Converted websites to WordPress using Elementor and developed Shopify websites tailored to client specifications. ➢ Client Communication: Regularly updated clients on project progress, timelines, and potential issues, ensuring satisfaction and transparency. ➢ Local SEO & Link Building: Conducted SEO audits and link building to improve website visibility and search engine rankings. ➢ UI/UX Audits: Performed UI/UX audits to optimize user experience and design for clients’ new websites. ➢ Analytics & Marketing: Managed Google Analytics, GMB, and Google Ads campaigns, driving traffic and improving conversion rates. ➢ Task Automation: Automated tasks and reporting using n8n and Pabbly for streamlined processes. ➢ Website Security & Maintenance: Managed and secured client websites, recovering them from hacking incidents and minimizing downtime. ➢ Server & Tool Management: Self-hosted n8n server and developed software tools to automate business operations. By blending web development and digital marketing, I ensure websites are optimized for both performance and visibility, delivering results that align with clients' business goals.

Associate Digital Marketer

DataKund • Período integral

Jul 2021 - Jan 2022 • 6 mos

As an Associate Digital Marketer at DataKund, I contributed to a wide range of digital marketing activities, enhancing the company's online presence and helping to drive business growth through innovative and data-driven strategies. ➢ Automated Data Scraping: Created and tested bots for data scraping and automating repetitive tasks using DataKund, a no-code bot-building platform. This improved efficiency and allowed the marketing team to focus on strategic initiatives. ➢ Graphics & Video Editing: Designed basic graphics using Canva and edited videos for promotional and social media content, helping the company maintain a consistent and engaging online presence. ➢ Google Ads Campaigns: Assisted in running and optimizing Google Ads campaigns, contributing to lead generation and brand awareness efforts. Focused on improving ad performance through regular monitoring and adjustments. ➢ Email Marketing Campaigns: Managed and executed email marketing campaigns, helping to nurture leads, promote offers, and maintain customer engagement, resulting in measurable open and click-through rates. Through my work at DataKund, I gained valuable experience in digital marketing, with a special focus on automation, paid campaigns, and content creation. I was able to significantly streamline marketing tasks, which allowed the team to focus more on growth and strategy.

Search Engine Optimization Specialist

Skillbee • Período integral

Jun 2021 - Nov 2021 • 5 mos

As an SEO Specialist, I was responsible for conducting in-depth SEO audits to identify and resolve both on-page and technical SEO issues for a high-traffic website targeting the UAE market. During my time on the project, I implemented programmatic SEO strategies, improving the website's overall SEO health, user experience, and search rankings. ➢ SEO Audit & Issue Resolution: Conducted comprehensive SEO audits to pinpoint on-page and technical issues that were hindering the website's search performance. I successfully addressed these issues, improving the website's visibility and user experience. ➢ Programmatic SEO Implementation: Developed and implemented a programmatic SEO strategy, creating an SEO-friendly structure for thousands of pages across the website. This approach ensured that each page was optimized for search engines, making it easier for Google to crawl and index content. ➢ Training & Mentorship: I guided and mentored interns, teaching them SEO fundamentals and how to implement SEO strategies in real-world projects. I focused on practical application, providing hands-on training to ensure they understood both the technical and content aspects of SEO. ➢ Organic Traffic Growth: After fixing the technical SEO issues and implementing the programmatic SEO strategies, the website experienced a massive spike in organic traffic. This increase in traffic contributed directly to improved conversion rates and overall site performance. By focusing on clear, actionable SEO practices and optimizing key elements across the website, I was able to achieve outstanding results in organic growth. My work in mentoring interns also contributed to building a strong, knowledgeable team to continue improving SEO efforts long after my involvement.