Sevde

Digital Marketing Executive

idefix • Período integral

Oct 2025 - Present • 1 yr

Contributing to the digital growth engine of idefix, a large-scale e-commerce marketplace with millions of products across dozens of categories: *Paid Media Execution – Running and scaling performance campaigns across Google Ads, Meta Ads, and TikTok Ads with a full-funnel approach. *Programmatic & DSP Advertising – Leveraging DSP platforms and programmatic buying models to expand reach and improve media efficiency at scale. *Budget Planning & Allocation – Structuring cross-channel budget distribution and continuously reallocating spend based on CPI, ROAS, CPA, and CTR benchmarks. *AI-Driven Creative Workflows – Using AI tools, including Higgsfield, to build faster, repeatable, and scalable creative and content production processes. *Data Layer & Tracking Development – Driving data layer and event tracking improvements in close collaboration with the IT team to ensure accurate, reliable data flow. *App Growth & Attribution – Driving mobile user acquisition and measuring campaign impact through Adjust and related attribution frameworks. *Analytics & Insight Generation – Turning raw performance data from GA4, Looker Studio, and BigQuery into actionable business insights. *Affiliate Partnerships – Managing affiliate relationships and agency collaborations to strengthen brand visibility and drive incremental sales.

Senior SEO Specialist

KAAS Digital • Período integral

Sep 2024 - Oct 2025 • 1 yr 1 mo

Responsibilities: Identifying and evaluating SEO KPIs, preparing growth forecasts, developing and managing SEO and GEO (Generative Engine Optimization), overseeing team workflows, reporting and interpreting organic and AI-driven visibility metrics, executing technical SEO improvements and Core Web Vitals enhancements, planning content strategies aligned with user intent and generative search behavior, and creating effective link-building and digital authority campaigns. Industries: Fashion & Apparel, Fine Jewelry, E-commerce & Marketplaces, SaaS & Mobile Apps (SEO & ASO), Yacht Chartering, eSIM Services, Hospitality & Tourism, Wholesale Trade, Artisanal & Handmade Goods, Manufacturing, Luxury Consumer Products

Senior SEO Specialist

ROIPUBLIC • Freelance

May 2022 - Sep 2024 • 2 yrs 4 mos

As an Senior SEO Executive, I've successfully spearheaded over 20 projects, elevating website organic rankings and boosting conversion rates. My expertise spans diverse industries including Clothing, Cosmetics, Jewelry, Video Marketing, Finance, Software, and more. Responsibilities: - Conducting Keyword Research and Competitor Analysis - Implementing On-Page SEO and Backlink Planning - Strategizing Category and Blog Content - Optimizing User Experience and Technical SEO - Analyzing Page Speed and Core Web Vitals - Developing and Executing SEO and ASO Strategies - Orchestrating Link-Building Initiatives - Crafting and Implementing Robust SEO Plans Industries served: Clothing, Cosmetics, Jewelry, Video Marketing, Marketplaces, Finance, Software, Solar Roof Systems, Applications (SEO & ASO), House Rental, Vehicle and Fleet Rental, Yacht Charter, Marble, Laboratory, Occupational Safety Equipment, Food, University, Building-Construction Equipment, Entrepreneurship, and Innovation Center, Association. My commitment lies in driving organic growth, optimizing online presence, and delivering measurable results in dynamic and competitive markets