Susan Marlon

Legal Advisor

Bounce and Bella • Período integral

Aug 2013 - Sep 2022 • 9 yrs 1 mo

Working with Bounce and Bella involved legal matters connected to pet products, online retail, customer relationships, and the commercial development of a consumer focused brand. I provided guidance where product decisions and marketing activities created legal responsibilities toward both customers and business partners. Product matters required particular attention because toys, treats, accessories, and other pet related goods could generate safety or quality concerns. I reviewed questions involving product specifications, warnings, packaging information, supplier assurances, defective goods, customer complaints, and potential recalls. E commerce operations brought a different set of considerations. I examined online purchasing terms, subscriptions, promotions, refunds, delivery problems, privacy practices, and customer communications to ensure that commercial policies accurately reflected how Bounce and Bella conducted business. Brand protection was equally important as the company expanded its market presence. I handled issues involving trademarks, product names, packaging, photographs, advertising materials, influencer collaborations, and unauthorized use of the company’s creative assets or identity. I also negotiated arrangements with manufacturers, suppliers, logistics providers, marketing partners, and independent contractors, addressing quality standards, payment, intellectual property, confidentiality, liability, and termination. When disputes emerged, I focused on protecting the company’s commercial position while finding solutions that preserved valuable relationships and supported continued growth of the Bounce and Bella brand.