Sunygraphics

Founder & Creative Director, SunyGraphics

sunygraphics.co.uk ltd • Período integral

Jun 2025 - Present • 1 yr

Founder & Creative Director – SunyGraphics.co.uk As the founder and creative director of SunyGraphics, I oversee the creative vision and daily operations of a UK-based design studio with both online sales and a physical retail outlet. I specialise in producing high-quality visual products, from concept and branding to print-ready files and final delivery, ensuring every design meets professional standards and client expectations. Key Responsibilities Lead creative direction for branding, logos, marketing materials, product visuals, and custom merchandise Design and prepare high-resolution digital and print-ready files using Adobe Photoshop and other tools Capture professional product and portrait photography, performing retouching, colour correction, and image enhancement Create engaging signage, banners, and promotional materials for online platforms, retail displays, and events Work directly with clients to interpret briefs, provide creative solutions, and deliver designs that strengthen brand identity and drive sales Manage retail outlet operations, inventory, suppliers, and production workflows to ensure timely delivery and quality standards Client Benefits Clients working with SunyGraphics receive a full-service design experience, including clear communication, professional visuals, high-quality prints, and custom designs tailored to their brand and commercial goals.

Senior eCommerce Product Image Specialist

Fiverr • Freelance

Feb 2016 - Present • 10 yrs 4 mos

I design and refine product visuals that help shoppers understand, trust, and choose a product. My work sits at the intersection of product design, visual storytelling, and conversion strategy, with a strong focus on clarity, accuracy, and commercial performance. Every image is created with the buyer’s decision process in mind, not just visual appeal. Using Adobe Photoshop as my primary tool, I develop high-quality product images for eCommerce platforms such as Amazon, Etsy, Shopify, and direct-to-consumer websites. This includes clean studio-style main images, detailed infographics, comparison charts, lifestyle mockups, and brand-consistent image sets that meet both platform guidelines and customer expectations. I approach each project like a product designer rather than a retoucher. Before opening Photoshop, I study the product, its use cases, its audience, and its competitors. I identify visual gaps in existing listings and design images that answer real buyer questions. Size, materials, features, benefits, usage context, and differentiation are all communicated visually in a clear, structured way. In Photoshop, I handle precise background removal, advanced masking, colour correction, shadow creation, and realistic compositing. Layered PSD files are built with clean structure, non-destructive workflows, and scalability in mind, making them easy to update or repurpose as the product line grows. I also design visual hierarchies that guide attention. Text placement, icon design, spacing, and contrast are carefully controlled so information is easy to scan on both desktop and mobile devices. Typography is selected for readability and tone, never decoration. Every design choice supports comprehension and conversion. Collaboration is a key part of the role. I work closely with brand owners, marketers, and photographers to align imagery with brand voice, marketing goals, and platform requirements.

Senior Visual Designer (Print, Digital & Photography)

Snappysnaps Peterborough • Meio período

Mar 2022 - Jun 2025 • 3 yrs 3 mos

Key Responsibilities Designed brochures, banners, signage, and marketing materials for print and digital use using Adobe Photoshop Developed cohesive corporate branding, including logos, letterheads, and visual identity assets Created high-resolution image files for traditional printing and online platforms Produced engaging graphics for social media campaigns to increase audience engagement Interpreted client briefs to deliver clear, creative, and effective design solutions Applied strong design fundamentals in typography, colour, and layout Photography & Image Editing Photographed high-quality images for print and web use Performed professional retouching, colour correction, and image enhancement in Adobe Photoshop Applied digital styling techniques to maintain brand consistency Managed pre-production and post-production workflows for photoshoots Captured portraits of individuals, families, and groups in studio environments Client & Production Management Managed client bookings, enquiries, and appointments for studio and commercial sessions Delivered banners and signage for conferences and trade shows Designed layouts for prints, posters, and custom photo products Operated photo printers and large-format printing equipment Produced passport and identification photographs for all age groups Developed personalised photo gift products, including mugs, canvases, puzzles, and framed prints